The 2012 Ecole hôtelière de Lausanne (EHL) / UNWTO Strategy Challenge

For the 15th edition of EHL's strategy challenge, the Ecole hôtelière de Lausanne partnered with UNWTO, the United Nation's World Tourism Organization. UNWTO's Silk Road Project aims to support the development of sustainable tourism for countries along the "Silk Road", an ancient trade route between the empires of China, India, Persia and Rome